Generation Wealth
Pepsi LIFEWTR / Bring Art Back To Schools / R/GA
Always / #LikeAGirl / Leo Burnett
Chevy / Perfect / Commonwealth
Toyota / To Be A Dad / Saatchi & Saatchi
Chevy / Selfie / Commonwealth
Delta / Uniform / Wieden+Kennedy

Generation Wealth.

Lauren's feature documentary Generation Wealth premiered opening night of the 2018 Sundance Film Festival, with Amazon releasing the film in theaters this past Summer.

“Generation Wealth” is a multi-platform art project encompassing a museum exhibition, a photographic monograph, and a feature documentary film.  Lauren’s multi-media exhibition is a 25-year retrospective spanning her career investigating the aspiration for wealth and how that has become a driving force—and at the same time an increasingly unrealistic goal—for all classes of society.

Following exhibitions at New York's International Center of Photography and The Annenberg Space for Photography in Los Angeles, with a 500-page monograph published by Phaidon and awarded the 2017 Lucie Award. 


With over 80% of schools facing funding cuts, the next generation is at risk of losing valuable skills arts education provides.

With this in mind, Lauren Greenfield teamed up with R/GA and Pepsi’s LIFEWTR in an effort to #BringArtBackToSchools, with a touching documentary spot featuring real kids and adults discussing how arts education, or lack therof, has affected their overall growth, success, and happiness.

The spot garnered over 12 million YouTube views in only one month, catching the attention of actress Lucy Liu, who promoted the spot and initiative in People Magazine and on Good Morning America


Lauren Greenfield & Leo Burnett dismantled a longstanding sexist stereotype and made #LikeAGirl a badge of honor for Always. The campaign won an Outstanding Commercial Emmy and 14 Cannes Lions in the process.

"'Like a girl' should never be used as an insult. It means being strong, talented and downright amazing."

- Lauren Greenfield

"This ad completely redefines the phrase 'Like A Girl'."


"...What makes Greenfield's photographs multilayered, sensitive, and fascinating—and carries them beyond a single-minded morality tale—is her understanding that people's relationships with things in this lurid world are pleasurable and miserable both."

- Artforum

"I think confidence means being able to find your own power that gives you stability and allows you to follow your own path - in a way where you can express yourself."

- Lauren Greenfield

The Queen of Versailles.

The blockbuster documentary The Queen of Versailles showcases a different take on the American economic crisis. It premiered at Sundance before going on to earn Lauren the festival's coveted "Best Director" award, as well as a nomination for the DGA's "Outstanding Directorial Achievement."

"Captures the tone of the times with a clear, surprisingly compassionate eye."

- The New York Times

"The Queen of Versailles is the lucky case of a documentary where life intervenes and deepens the film in completely unexpected ways."


Inside Magic City.

Magic City is more than just a strip club. It's where aspiring rappers go to earn their big break and where ambitious dancers seek out fame and fortune beyond the pole. Award-winning filmmaker Lauren Greenfield takes us inside the ATL hot spot.


A Few Trailers.

Beauty CULTure.

Beauty Culture investigates our obsession with beauty and the influence of photographic representations on female body image. Film subjects hail from diverse points on the beauty landscape. Fashion photographers, child pageant stars, bodybuilders, teenagers, and intellectuals engage in a provocative dialogue that addresses the persistent ‘beauty contest’ of daily life.

"This was also an opportunity for me to [...] look at the role of photography and specifically beauty and fashion photography in shaping these images. In the film, I got to deconstruct that even further and look at the image makers: the make-up artists, the clothes, the models, the model agents [...] I also wanted to kind of break down the fourth wall and deconstruct those boundaries." - LG


In 1997, while on assignment for Time, Lauren began documenting the lives of patients at the Renfrew Center in Coconut Creek, Florida, a forty-bed residential facility for the treatment of women with eating disorders.

She subsequently returned to Renfrew to take more photographs, and was eventually given unprecedented access to film the daily lives of patients. The gripping film premiered a Sundance and was acquired by HBO.

"Makes its case by neither exploiting its subjects nor soft-pedaling their plight."
- Variety

Kids + Money.

In the documentary short film Kids + Money, Lauren returns to her native Los Angeles to take the cultural temperature of a generation imprinted by commercial values. Born of the extremes of poverty and wealth that define the Los Angeles landscape, kids tell their stories in a series of cinematic portraits.

The portraits here are of the film's subjects, hailing from diverse Los Angeles communities. From rich to poor, Pacific Palisades to East L.A., kids address how they are shaped by a culture of consumerism.

Winner of the AFI Film Festival's Audience Award. Selected to screen as part of Sundance's Official Shorts Program.

"The larger questions raised are not so much about parenting as they are about our values as a nation."
- Los Angeles Times



Lauren is an Emmy Award–winning documentary filmmaker and photographer, considered a preeminent chronicler of youth culture and gender identity.  Growing up in Venice, California and later attending Harvard, she landed a coveted post graduate internship at National Geographic where she turned her focus back toward Los Angeles, resulting her in first monograph Fast Forward. Lauren’s photographs have been widely exhibited and collected by museums; in addition, she has published four monographs (Fast Forward, Girl Culture, Thin and Generation Wealth). A 25-year retrospective of Lauren’s work, Generation Wealth, opened in Los Angeles at the Annenberg Space for Photography in April 2017, and later at the International Center of Photography in New York. Generation Wealth, the feature length documentary, premiered on opening night at the 2018 Sundance Film Festival.
As a film director, Lauren’s The Queen of Versailles won the Best Director Award at Sundance in 2012, and garnered a DGA nomination for Best Director. Generation Wealth was released theatrically in Summer 2018 by Amazon, and earned her a WGA nomination for Best Documentary Screenplay.  Her paradigm-shifting viral campaign #LikeAGirl was seen by 214 million global viewers and garnered more than 100 awards, including the Emmy for Best Television Commercial as well as 14 Cannes Lions. #LikeAGirl was named 3rd Best Ad of the Decade, and earned Lauren the #1 Director/Most Awarded by AdAge.
Lauren likes using laughter as a way to get into the storytelling and loves the unexpected journey of thinking you’re headed for one place but end up in another. When she’s with her subjects she focuses on what makes them tick. She’s interested in finding the common ground and how we’re all complicit in a story.