Aug 16, 2017

Peyton Wilson Provides The Tools to 'Reinvent Your Story' for HP with BBDO

New York, NY, August 16th, 2017 – Director Peyton Wilson’s latest project brings us the unique story of one little detail and its major impact.

The spot focuses on a young woman, grieving after the loss of her grandmother. Amongst the grandmother’s belongings, she finds a handwritten note signed “Love, Grandma”. The signature strikes an emotional chord - and inspires an idea.

With the help of HP technology, the young lady perfectly preserves the signature, allowing a local artist to design a tattoo of the scripture as a loving tribute to the beloved family member.

In addition to the engaging and moving storyline, the project also allowed Wilson to team up with an excellent class of female industry professionals, including DP Tami Reiker, the only woman to ever win an American Society of Cinematographers award. The piece showcases Wilson’s knack for capturing the human story in a manner as empowering as it is endearing. 

The film has already been lauded in outlets such as Creativity-Online, SHOOTonline, and SourceECreative. To view Peyton's Director's Cut, please visit

Peyton's other recent advertising clients include Norton, Cognizant Technological Solutions Corp, and Dove. For more of Peyton's work, please visit

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