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Chelsea is a creative production company with offices in New York, Los Angeles and London. We've cultivated a unique and diverse culture comprised of some of the most influential filmmakers from the worlds of advertising, film, tv, and photography.

Creative Production Company






Lalou & Joaquin

Lalou Dammond and Joaquin Baca-Asay are a multi-hyphenate directing team who like to make stories that are humanistic, witty, uplifting, visually striking and technically inventive.

Creative partners since 2006, Lalou & Joaquin have directed award-winning campaigns for leading global brands with accolades at Cannes, Clios, AICP, Effies, Ciclope, ADDYs, One Show, and a DGA nomination for Outstanding Direction. After graduating from Princeton, Lalou jumped straight into filmmaking as a producer of award-winning independent films and documentaries. Joaquin began his career as a cinematographer, gaining an Oscar nod for The Lady In Waiting which he shot while a student at NYU Film School. He went on to shoot notable music videos and feature films, including James Gray’s We Own the Night and Two Lovers, both of which premiered at Cannes; Dylan Kidd’s Roger Dodger, which won best narrative feature at Tribeca Film Festival; Mike Mills' Thumbsucker, which won awards at Sundance and Berlin, and the cult comedy classic, Super Troopers. Lalou & Joaquin's Rick Younger Presents The Rick Younger Show won best pilot at 2023 NY Webfest, and is one of four selections at the 2024 Harlem International Film Festival. Currently, they are in post production on a feature documentary set in the world of British electronic music, and Lalou is directing a documentary about her great-uncle, the radical civil rights activist William Monroe Trotter, that Joaquin is shooting. In their spare time they like to write and direct social justice PSAs, to collaborate with other filmmakers on shorts, documentaries and television projects, and run their Craftwork Collaborative mentorship program for young creatives.